"Bundahishn", meaning "Beginning of the Creation", is the first series of presented garments from Cloyara.
Bundahishn series includes five pieces:
These are the names of the good pentad in the ancient Persian costumes. The last five days of the year when spring begins, five days after the creation of Giv-Mart, the first human being.
Bundahishn's ideal is to disrupt the dominant unicolor-culture of fashionable society. This collection seeks to revitalize the feelings of happiness, feelings of demand and might, ability to accept distinctness, feelings of courage and power, and caring inner desires. It also attempts to display kind of a true beauty differed from the thoughts of current society and revive the feeling of self-confidence and self-enthusiasm to what we really are by ignoring others’ judgements.
In Bundahishn series, the color "blue" symbolizes purity, dignity, reconciliation, liberty, peace and self-confidence. "Red" also shows love, strength and vitality, life expectancy and courage. Cloyara has tried to illustrate these two opposite colors in collaboration in Bundahishn series.
It should be stated that the purpose of these texts is not to be interpreted and paid, because the major spokespersons and the listeners for the works, are you clo-fans.